Not What, But How
June 11, 2021
Statistics talk. I recently learned that folks change investment advisors for a surprising reason. 13% change based on the performance of their investments with that advisor.
The MAJORITY change advisors based on communication: not enough, not specific to their needs, in other words not WHAT is done, but HOW.
Interesting. I wonder if those of us who claim to be Christ followers might learn something from that for our churches.
Our message is relevant and compelling. What we offer is needed by all. How do we communicate that message? I’m personally challenged to be more Christ like in how I communicate this precious message.
Am I listening first like Jesus did? Am I solid in my faith in spite of extreme loss, like Naomi was? How we communicate matters.